Magento 2 Fashion Store — CRM & Loyalty Integration
Magento 2 Qantas points on paid orders, storefront display via private content, CRM middleware, and platform upgrades for AU-NZ fashion retail.
Anh Pham
E-commerce software engineer for Magento 2, Wordpress/WooCommerce, and Shopify — platform upgrades, CRM and API integrations, and performance tuning for high-traffic storefronts.
Portfolio
Enterprise Magento, conversion-focused WooCommerce, and custom Shopify themes.
Magento 2 Qantas points on paid orders, storefront display via private content, CRM middleware, and platform upgrades for AU-NZ fashion retail.
Magento 2.3→2.4 migration, Elasticsearch PLP/search, auction optimization (~85% faster), subscriptions, and checkout redesign.
Full frontend rebuild with ACF Pro, custom post types, WP Rocket, and technical SEO — PageSpeed 75→95+ on desktop.
Resolved theme/plugin conflicts, LiteSpeed caching, Rank Math SEO — 90+ PageSpeed and stable responsive layouts.
3,000+ SKUs, 100+ orders/day—Flatsome WooCommerce with KiotViet CRM and GHTK shipping integration.
Figma-to-Shopify custom Liquid theme with subscriptions, flexible CMS sections, and 90+ PageSpeed.
Expertise
End-to-end e-commerce engineering — from platform upgrades and enterprise integrations to storefront performance and custom themes.
Upgrade Magento and WordPress/WooCommerce stores to the latest stable versions — compatibility testing, staged rollouts, and zero-surprise go-lives.
WooCommerce booking & attendance systems, subscriptions, and custom business logic — plus loyalty, CRM, ERP, and shipping integrations via REST APIs and GraphQL.
Elasticsearch, caching, image rendering optimization, and Core Web Vitals tuning for heavy catalogs.
Custom themes, Elementor, and Liquid — including booking flows, class/session scheduling, and stores built for speed and technical SEO.
Let's build
Migrations, custom features, CRM/ERP integrations, and performance audits for Magento, Wordpress/WooCommerce, and Shopify storefronts.